Business & Marketing

Florence, Italy

Available with an Internship

Business & Marketing

About the Program

How do Italian businesses in the food, wine, fashion, and luxury sectors succeed in a changing market? Study the dynamic, innovative fields of marketing and business with particular consideration of Italian industries and economic models. Combining theory and real-world studies, this program's core courses help you develop decision-making and problem-solving skills, while gaining insight into consumer behavior, product management, entrepreneurship, supply chain relationships, marketing channels, and research. Classroom studies are complemented by visits to local businesses and meetings with entrepreneurs, giving you the opportunity to think creatively, solve problems, and collaborate with others.

Requirements

Overview

Location:

Florence

Dates:

early Jan 2026 - late Apr 2026

Price:

$18,995

Credits:

12 - 16

Deadlines

Apply By:

10/1/25

Withdraw By:

11/1/25

Requirements

Program Participation Agreement
Transcript - Unofficial
$95 Online Application Fee
Complete Application

Eligibility

Foreign Language Proficiency:

All Levels

Education
Completed:

High School Graduate

Minimum
GPA:

2.5

Get a Flight Credit worth up to $1,000 when you apply with code* by January 1, 2025

Where You'll Study

CEA CAPA Florence Center

The CEA CAPA Florence Center provides instruction in the disciplines of liberal arts, business, and social sciences, with courses that turn the city of Florence into a living classroom. Here, you'll c...

Student Lounge
Student Lounge
Study Area
Study Area
Counseling Services
Counseling Services
Student Health Services
Student Health Services
12-16

Credits

Program Structure & Courses

Enroll in 1 core course and 3-4 courses at the CEA CAPA Florence Center. Language courses meet for 60 contact hours/4 credits, and elective courses meet for 45 contact hours/3 credits. You may earn up to a total of 16 credits (240 contact hours).

Language courses meet 4 times per week, Monday-Thursday. Elective and core courses generally meet 2 times per week, Monday-Thursday. Active learning components required by your courses may be scheduled for Fridays.

Prior to departure, you will select your preferred courses and indicate your estimated Italian language level. After you arrive in Florence, you'll take a language placement exam to determine final placement. You will be enrolled into courses based on their availability. It is in your best interest to have multiple alternative courses approved by your home university prior to your departure due to course availabilities. To ensure that you receive credit for the language level you place into, have your home school pre-approve courses at several levels before you leave for Italy. Please consult with your academic advisor at your home university on credit pre-approval guidelines.

All Levels Course Structure

Courses

The host institution has offered the following courses in the past. Please note that course listings will not be finalized until the start of the term.

*Courses with an asterisk indicate that the course has been associated with multiple subject areas.
Please click on the course title to view additional subject areas and detailed course information.

Course Name Level Lang Hours Credits
Critical Perspectives on Italy: Contemporary Culture & Society * 300 En 45 3
Course Name Level Lang Hours Credits
Family Business and Entrepreneurship 300 En 45 3
The Value of Art: Art Management and Marketing 300 En 45 3
Course Name Level Lang Hours Credits
19th Century Black American Women in Italy 300 En 45 3
Analyzing & Exploring the City: Florence * 300 En 45 3
Course Name Level Lang Hours Credits
Florence and the Florentines in Dante's Comedy and Boccaccio's Decameron 300 En 45 3
Course Name Level Lang Hours Credits
Sexual Identities in Modern Italy 300 En 45 3
Course Name Level Lang Hours Credits
A Cultural History of Florence 300 En 45 3
Course Name Level Lang Hours Credits
Advanced Italian 300 It 60 4
Beginning Italian I 100 It 60 4
Beginning Italian II 100 It 60 4
Intermediate Italian I 200 It 60 4
Intermediate Italian II 200 It 60 4
Course Name Level Lang Hours Credits
Business Consulting 300 En 45 3
Family Business and Entrepreneurship 300 En 45 3
The Business of Food * 300 En 45 3
The Value of Art: Art Management and Marketing 300 En 45 3
Course Name Level Lang Hours Credits
Communication & Global Competence 300 En 45 3
Strategic Communication & Social Media: Theory & Practice * 300 En 45 3
Course Name Level Lang Hours Credits
Beginning Composition Drawing * 100 En 45 3
Course Name Level Lang Hours Credits
International Economics 300 En 45 3
The Impact of Globalization on European Markets 300 En 45 3
Course Name Level Lang Hours Credits
Florence and the Florentines in Dante's Comedy and Boccaccio's Decameron 300 En 45 3
Course Name Level Lang Hours Credits
Fashion Marketing & Merchandising 300 En 45 3
Course Name Level Lang Hours Credits
Cinema & the City: Cinematic Representations of Florence * 300 En 45 3
Contemporary Italian Cinema * 300 En 45 3
Course Name Level Lang Hours Credits
International Finance 300 En 45 3
Course Name Level Lang Hours Credits
Sexual Identities in Modern Italy 300 En 45 3
Course Name Level Lang Hours Credits
Advanced Italian 300 It 60 4
Beginning Italian I 100 It 60 4
Beginning Italian II 100 It 60 4
Intermediate Italian I 200 It 60 4
Intermediate Italian II 200 It 60 4
Course Name Level Lang Hours Credits
Global Workforce Management 300 En 45 3
International Dimensions of Organizational Behavior 300 En 45 3
Course Name Level Lang Hours Credits
Fashion Marketing & Merchandising 300 En 45 3
International Marketing 300 En 45 3
Viticulture & Wine Marketing 300 En 45 3
Course Name Level Lang Hours Credits
Beginning Oil Painting * 100 En 45 3
Beginning Watercolor * 100 En 45 3
Course Name Level Lang Hours Credits
Photographic Storytelling: Italy Past & Present 300 En 45 3
Photography in Florence 300 En 45 3
Course Name Level Lang Hours Credits
Abnormal Psychology 300 En 45 3
Cross Cultural Psychology 300 En 45 3
Psychology of Gender 300 En 45 3
Course Name Level Lang Hours Credits
Beginning Figurative Sculpture 100 En 45 3

Interested in taking your career to the next level?

Where You'll Stay

*Housing options may change and will be confirmed on the housing application form prior to the start of the term. Below are the housing options that have been offered in the past.

Excursions

Get out and explore! Excursions are offered for most semester, year, and summer programs. Semester students are typically offered between two to three excursions and summer study students are typically offered between one to two excursions. You'll receive a calendar of excursions during orientation; here are a few day and overnight excursions we've offered in the past.

What's Included in your Program

From housing to excursions, our programs include a variety of inclusions to enhance your study abroad experience! Here are examples that may be available in Florence. Inclusions vary by program – please contact our Enrollment and Advising team to find out what options are available for you.

  • Personalized Pre-Departure Advising
  • Visa & Immigration Advising
  • Financial Advising
  • Tuition and Registration
  • Airport Pick-up
  • Onsite Orientation
  • City Tour
  • Onsite Staff Support
  • 24/7 Emergency Assistance
  • Travel Medical Insurance
  • International Emergency Service Support
  • Welcome & Farewell Events
  • Centrally Located Housing
  • Wellness Activities
  • Cultural Engagement
  • Language Exchanges
  • Volunteer Opportunities
  • Excursions
  • Host Institution Services & Amenities
  • Official Transcript(s)

Sample Calendar

The calendar for this program is coming soon; please check back later.


Sample Budget

The sample budget is unavailable at this time. Please check back later or ask your CEA CAPA Admissions Counselor/Site Specialist for a comparable program's sample budget.